Allure

Year

Services

2022

E-commerce

Product (UX/UI) Design

Visual Design

Overview

Transform Allure into a revenue powerhouse by developing a frictionless user journey for a headless Shopify checkout experience. Effectively transitioning a trusted beauty brand from a content-centric site to a fusion of editorial and commerce.

To unlock the full commerce potential for Allure, we needed to figure out where shopping fits into the user journey and fix the site structure.

We examined the connection between article content and the newly introduced product detail pages (PDP), creating a 360 approach.

Our headless Shopify strategy featured a universal cart integrated into our main navigation, departing from the conventional practice of shop sub-domains.

Results

Our work led to an increase in clicks and a significant influx of new visitors to category landing pages. This surge in traffic, coupled with a more streamlined purchase funnel resulted in a substantial boost in commerce revenue for Allure.

+80%

YoY Clicks

+32%

YoY Average Time Spent

Freshpet

Rhythm