Zac Posen

Year

Services

2016

Creative Direction

Product (UX/UI) Design

Visual Design

Overview

Brooks Brothers joins forces with Zac Posen, naming him as Creative Director for the Women’s label. With the introduction of a high-end designer at the helm—the creative, marketing, press and merchandising teams were tasked with aligning to support his vision.

Emails were ramped up to target the female customer base and capitalize on the high interest in Zac’s work. We created motion within patterns to bring it to life and used short romantic copy to accompany.

When New York Fashion Week came around, we had the opportunity to showcase his upcoming collection.

Results

This was a chance to bring Brooks Brothers Women’s brand into the future, and we did just that. The collections showed early on success with increased sales and overall engagement.

Architectural Digest